A Risk-Free Trial of Basal Insulin

This NewNowNext isn’t about a new product, but about a new trial program we recently heard about from Novo Nordisk, the makers of the long-acting insulin analog Levemir. If you’ve never used insulin before, and you and your doctor decide to start Levemir, Novo Nordisk will give you a money-back guarantee for your first three months of this once- or twice-daily insulin.

If you’re not satisfied after three months, you can send them your out-of-pocket expense receipts, and Novo Nordisk will refund your money. They’ll also give you a free pedometer—a great tool for lifestyle change—whether or not you like the insulin. We think that you and your healthcare team should always choose the treatment (and the insulin) that is best for you, but this program might help you get started. For more information, ask your physician about this offer or have them call Novo Nordisk at 1-800-727-6500. The offer is not valid for patients on Medicare or Medicaid and expires in May 2009.