Tour de Cure Red Rider Program

The Tour de Cure is a series of cycling races held by the ADA each year to fund diabetes research. As we pointed out in Issue 13’s New Now Next, there are many ways for everyone to participate in the Tour de Cure (racing, tandem biking, unicycling, you name it) but if you have diabetes, there’s another way to ride…in style. The Red Rider program gives every person with diabetes who signs up for the race a free signature bright red jersey or T-shirt. The idea is to visibly recognize the strength it takes to live with diabetes, and to foster a sense of community between riders. In addition to the jersey, people with diabetes can join Team Red, made up of other Red Riders and their supporters. To sign up, all you have to do is tell your local Tour coordinator that you’d like to be registered as a Red Rider when you sign up. If there’s no Team Red in your area you can start one as a captain or join the diaTribe team! We’ll be riding June 14 in Silicon Valley and Novo Nordisk CEO Lars Sorensen will be riding that day as well – if you would like to meet him, let us know at kelly@diatribe.us as he promised to make time to meet the diaTribe riders when we asked him! Find out more information about the ride.